In the beginning, Mikkeller’s labels were a simple affair. But after Mikkeller’s first Art Director, Keith Shore, created Henry and Sally, the characters grew to become synonymous with Mikkeller’s visual identity.

Since 2013, Henry and Sally’s sometimes dramatic friendship has played out in front of the craft beer world. They are fun, playful, and as wild as the beers! They have an impressive list of adventures on their CVs, playing the leading roles in most of Mikkeller's artwork.

To capture Henry and Sally’s world in words is difficult, so we will follow their journey though beer labels instead: from Mikkeller’s art before our beloved friends came on the scene, to their current globe-trotting lifestyle.