RRREALITY

Duration

November 11, 2023 -
November 18, 2023

Opening Times

Tuesday - Friday, 2:00 - 7:00 PM
Saturday, 11:00 AM - 7:00 PM
Sunday - Monday, Closed.

Opening Party

November 10, 2023 - 07:00PM

RRRealityFrankNitty3000 blurs the line between art and persuasive advertising, using vivid, surreal deconstructions of popular imagery to both critique and collaborate with the very systems he dissects.

RRRealityFrankNitty3000 probes the boundaries between art and persuasive “advertising”.

His vivid, fantastical, and sometimes comical deconstructions of “popular” imagery challenge his audience, urging them to question his alternative reality and leaving them uncertain if what is being seen is part of its original contextual framework or not.With a background as a film director and art director, he has long had a fascination with the realms of advertising, fashion editorial, and the ubiquitous promotional imagery that is so much a part of our daily subconscious experience.

In the same way these stories and images attempt to influence us into an imaginary relationship, Frank guides his audience into entering his frenetic mind and contemplative surrealist imagination.

Ironically, this deconstructive approach has led to collaborations with some of the world’s finest luxury brands, fashion labels and other corporates.

FrankNitty3000

Frank, a multi-faceted artist with over ten years of experience across three continents, graduated from the Design Academy Eindhoven in the 2000s. He has held roles as an art director in fashion, creative director in advertising, and music video director. Since the 2010s, operating as FrankNitty3000, he has pioneered the exploration of digital art's boundaries within commercial imagery, collaborating with global luxury brands like Gucci and Dior using a blend of 2D collage and motion graphics to manipulate images. His work, blurring the lines between digital art and advertising, has been exhibited internationally at venues including the Gucci Garden and galleries in Amsterdam, London, Beijing, and Tokyo, and featured in prominent publications such as Wired and Vogue.